Here’s how you can connect with your friend better:

Speak up intentionally

Make it a point to make yourself heard. If not, your friend may unintentionally dominate the conversation.

Be objective

Refrain from bringing in emotions or personal values into a discussion. Rather, stay objective and logical in your analysis. 

Respect the need for tradition

Your friend respects how things have been done in the past, and will be more resistant to trying something new or novel. Show him/her success stories or positive experiences.

Use data and facts to convince

To convince your friend, focus on bringing up available data and facts from authoritative sources.

Be decisive

Your friend may see your desire to have options open as indecisiveness or passivity. Be decisive when making choices and stick to them.